Today in the retail industry, Customer Relationship Management (CRM) has become an underlying platform supporting business development strategies such as omni-channel communications, customer experience (CX) management, social media engagement, loyalty programs, precision marketing and mobility. Technology has created more informed, connected customers who are no longer loyal to a brand, but to an experience across channels. Mobile technology and social media are a crucial part of the purchase decision now.
On one side, CRM solutions are directed towards synchronizing relations between the customers and the retail company, and on the other side it is dedicated to optimize sources of information for better comprehension of consumer behavior. Apart from helping firms maintain healthy business relationships with customers, CRM solutions are helping retailers in identifying potential business prospects and earning new business. An efficient and well-built CRM solution is able to track customer details, locate market opportunities, and pave the way for retailers to communicate with their customers through email, phone or trade shows.
To help retailers identify solutions that can increase consumer engagement, market share and business performance, Retail CIO Outlook has analyzed the strengths and capabilities of numerous CRM solution providers and has selected the Top 10 among them.
The companies featured here showcase vast knowledge and in-depth expertise in delivering innovative CRM solutions that boost operational efficiency of firms in the retail sector. The listing provides a look into how these solutions work in real world, so that you can gain a comprehensive understanding of the technologies available, which are right for you, and how they shape up against competition. We present to you, the Top 10 Retail CRM Solution Providers of 2016.